Seedstars in Brazil and the winner is…

I would like to write about an international initiative that arrived in Sao Paulo two weeks ago and is travelling around Latin America.

Seedstars organizes the world’s biggest startup competition in emerging markets, visiting 65 countries to find the best national startup that will later go to Switzerland. On April 2017, all the winners will be gathered in Lausanne to share a unique experience and participate to the competition of the global winner.  The last year, the global winner was Giraffe, a South African mobile application that enables businesses to hire medium skilled staff faster and cheaper than any other recruitment network and also connects job seekers to these opportunities.

Romulo and Julianne are the regional leaders for Latin America and they have the hard mission to travel around most of South American countries to find out the best national startups. The job looks quite appealing but there is a lot of work behind: searching about each ecosystem, connecting with local influencers and organizing the events in every country (usually in a very short time).

After a national call for applications, the team has the difficult task to select 10 startups that will participate to the final local selection. For Brazil, there was one final in Sao Paulo and then another one in Rio de Janeiro to select the best startup of the country. Two days before the competition, the 10 selected startups were invited to receive a session of mentorship with the organizers and some of the sponsors, Swissnex and Grant Thorton. The goal of this session is to give some advices to prepare the pitches and to provide some guidance about the search of investments, one of the most difficult tasks in the life of a startup. The final of Sao Paulo was organized at the Google Campus Sao Paulo, to keep the spirit of technology and entrepreneurship …of course. Besides the pitches of each startup, two panels were presented during the event. The first one was a presentation of Aliança Empreendedora that showcased the evolution of its activities boosting social entrepreneurship and empowering women entrepreneurs. The second panel was a discussion about financial inclusion in Brazil and Latin America. It was a great conversation about diverse initiatives abroad, mainly in Africa and Asia and the beginning of some interesting projects in Latin America too as Compartamos in Mexico and Bim in Peru. The panel was composed by the ex CEO of Payleven, the Director of Marketing from PayU, the head of Innovation of Accenture and the founder of Avante. I wanted to give a special remark for Avante because it is a great Brazilian example of financial inclusion that can disrupt the local market. This startup has recently acquired Sling, an Israeli fintech that provides mobile financial services to small entrepreneurs. I do certainly expect a rapid growth and impact of this startup for the coming years. One interesting point highlighted is that beyond an excellent technology, the human contact is very important to penetrate the market of the unbanked people. I do agree with this point because technology will help a lot to fill the gaps of the current financial institutions but human contact will still be crucial to convince low income people that financial services worth it and can really beneficiate them.

meucambio

Going back to the competition, the finalists of the Sao Paulo event were: MGov Brasil / EduqMais , MeuCambio, QueroQuitar, ToGarantido, IU, Foxbit, MeuTicket, Veerbet, Mecasei.com and ReacHR. All of them presented a great pitch of their startups and answered the questions of the jury that was composed by investors, sponsors and the organization committee. …And the winners were:

  • Foxbit, a bitcoin broker, had a special recognition for having the most “likes” on the social medias during the event.
  • MGov Brasil / EduqMais, the winner for the education prize is a SMS platform for school-family/parents communication and engagement to foster participation in children education.
  • GoodTicket, the winner of the second place, is a solution uses the cellphone to do the payment and the reception of meal vouchers.
  • QueroQuitar, the winner of Sao Paulo, is a platform that modernizes the collection process using technology to alleviate and empower the debtor during this painful journey.

 

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After the final of Sao Paulo, Juliane and Romulo went to Rio for the finals of the country. For this last Brazilian competition, Bit.one won the second place. Bit.one is a platform that uses blockchain technology to perform payments (gateway, wallet, pre-paid cards, trade-exchange…).  And finally the competition in Rio confirmed the national winner, QueroQuitar. Natalia Alexandria, the representative of QueroQuitar will fly to Argentina in November for the regional summit and then to Switzerland next year to join the international network of Seedstars national winners. Great work Natalia and good luck for the next steps!

One of the sponsors of the event was PayU who will also support the events in Argentina, Mexico and Colombia. As you may know PayU is an international leading online payment service provider dedicated to create an efficient payment process for merchants and buyers. As an International fintech, PayU is involved in initiatives to boost the fintech and startups ecosystem. Present in 7 countries of Latin America, we celebrate when fintechs contribute to the development of innovation in Latin America.

Following the itinerary, nexts stops of Seedstars Latam are Argentina, Mexico, Colombia, Panama and Santo Domingo. Keep tuned for the dates if you want to apply to some of the countries.

As Juliane and Romulo, there are other Seedstars ambassadors travelling around Africa, Asia and Europe searching for disruptive startups. Where do they find this energy? According to Juliane, the team shares the values of any entrepreneur: proactivity, autonomy and passion for their work.  Certainly, thanks to these teams, Seedstars has become a reference of innovation and startups knowledge within the emerging markets.

All the winners can be happy to go to Switzerland to meet the Seedstars teams and investors. But more than that, nothing can compare the amazing experience of meeting the other founders: from Nepal, Bolivia, Korea, Brazil, Nigeria and 60 more countries…after all, diversity always brings more innovation.

Great job Seedstars!

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